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You Asked: Panasonic is succor, what’s IAMF, and more on the LG C4

On at the unusual time’s episode of You Asked: Panasonic is succor — so, what comes subsequent? Rtings.com weighs in on the LG C4 and reveals us what respect and integrity appears to be admire. And be conscious that Samsung and Google partnership designed to rob on Dolby Atmos? What’s up with that?

Panasonic TVs Return to US! Samsung & Google’s Dolby Atmos Rival | You Asked Ep. 58

What is IAMF?

dolby atmos television
Digital Traits

Let’s kick things off with an email from Norman, who wants more recordsdata on the Samsung and Google partnership that goals to rob on Dolby Atmos with what has been called IAMF, or Immersive Audio Mannequin and Formats. Norman needs to aquire a unusual TV and soundbar, however he doesn’t are looking out for to discontinuance so till he knows some existing units will toughen it — or that it’s coming to merchandise in 2025.

To rating all people up, Samsung announced in November 2023 that it had teamed up with Google to create IAMF. (Which I if fact be told, if fact be told, if fact be told hope is upright a working identify, because I upright don’t belief that working astronomical on the facet of boxes.) Since that announcement, it was once proven at CES in January 2024, though I admittedly did no longer web to skills the demo.

IAMF is supposed to be an commence-provide 3D audio layout. One wrong procedure of hanging it’s that it’s meant to give a Dolby Atmos-admire surround sound skills without relying on Dolby at all — including having to pay Dolby’s licensing costs. To this level, Samsung doesn’t toughen Dolby Atmos at all.

Creating Dolby Atmos audio requires a bunch of steps within the Dolby pipeline. Audio needs must be blended and mastered in Dolby Atmos and encoded in Dolby’s layout, then decoded the utilization of Dolby decoders.

IAMF would be an commence-provide standard that anybody might perchance well also undertake, handing over 3D audio with out a funds made to Dolby. No longer no longer up to, that’s a system of it. Digging deeper, it appears to be like that IAMF might perchance well also provide more.

When I enlighten that IAMF would rob on Dolby Atmos, it’s most critical to clarify that it appears to be admire Samsung, at the least for now, is more attracted to offering 3D audio from TV speakers and no more complex soundbars — offering peak effects and virtual surround with out a need speakers everywhere your room. Dolby Atmos might perchance well also moreover be primitive within the identical procedure. However, again, you maintain gotten to play in Dolby’s playground and pay for the privilege.

Samsung HW-Q990D Dolby Atmos Soundbar.
Simon Cohen / Digital Traits

IAMF would enable every form of negate material creators — even smaller self sustaining creators — to invent 3D audio. And that 3D audio might perchance well also very properly be performed on an very good decision of units and platforms, in an very good decision of environments.

Successfully, final we heard, it was once hoped that IAMF would assemble its debut slack in 2024 which, by my note is … upright now? Or at the least upright spherical the corner.

That doesn’t indicate that your Samsung TV or soundbar will necessarily be in a region to rob advantage of IAMF later this year, though. I believe a gargantuan firmware and instrument update theoretically might perchance well also enable existing Samsung units to fair bag it quickly. However without firm affirmation from Samsung that is the case, I wouldn’t attach aside money on that realizing.

I discontinuance have, nonetheless, that if IAMF has been progressing properly within the succor of the scenes, Samsung will open it and assemble a if fact be told gargantuan deal about it at CES 2025 in fair just a few months. However I if fact be told maintain hundreds of issues. That’s no longer going to discontinuance me from speculating, though.

Repeat: Right here is theory. Once IAMF launches, how lengthy will we now maintain got to aid till there’s negate material to web pleasure from? I upright don’t belief Netflix, Disney+, or Max adopting it upright away. Perchance Amazon? Amazon was once quick to leap on the HDR+ prepare, so I will belief Amazon being a open partner with Samsung on IAMF.

Right here’s one other agonize: Dolby Atmos is ubiquitous. Plenty of gargantuan industry gamers are carefully invested in Dolby Atmos manufacturing, and in all likelihood they’ll add on IAMF to their workflow. However I don’t have they’ll ditch Dolby Atmos — at the least no longer anytime quickly.

The achieve IAMF might perchance well also rob the excellent foothold is thru negate material services that don’t currently discontinuance Dolby Atmos at all. I’m thinking YouTube, Pluto — streaming companies and products that upright toughen general stereo sound. So perhaps that’s what it appears to be admire when it comes out?

I might perchance well no longer let IAMF whatsoever shape a aquire teach decision upright now. Right here is one achieve in which I upright don’t belief FOMO coming into play. And I’m talking about proper FOMO.


Rtings responds to LG C4 points

LG C4 OLED
Douglas Murray / Digital Traits

This subsequent one is more of a shout-out to Rtings.com, which replied to a call-out I made in a earlier episode of You Asked in which I addressed some questions on an agonize of green tint on the LG C4 OLED when seen at an attitude. I detailed my skills with the LG C4 I reviewed, contrasted that with Rting’s myth, and since I wasn’t obvious what the tenor and tone spherical Rtings’ myth of course was once, I asked that they succor hiss things.

That’s exactly what they did. Right here’s what Rtings acknowledged:

Hi there of us! Sorry for the lengthen on our discontinuance, however we upright got here across this video and wished to leap in to envision out and particular things up!

One thing we are able to substantiate stays unchanged is that there’s a noticeable green tint on the C4 we equipped and tested. Right here’s a typical agonize that impacts practically all LG OLED panels, however here’s moreover one thing that might perchance well fluctuate broadly from unit-to-unit. LG Electronics has confirmed to us that our unit is set as nasty because it gets, and anything worse wouldn’t pass LG’s quality modify assessments. Even though it varies between items, most other folks shouldn’t belief this agonize on their TV. This agonize moreover isn’t unusual or queer to the C4, because it’s been an agonize on LG TVs for just a few years now.

That acknowledged, we’ve of course gone forward and up to this level our overview to echo this sentiment properly, as we never need our opinions to be misleading to users.

Caleb, we if fact be told delight in you bringing this up and starting this dialogue, because it’s helped us strengthen the typical of our overview. Thanks a bunch!

And might perchance well well maintain to you or anybody within the comments maintain any prepare-up questions or issues, we’re jubilant to extra talk about about things!

So, first off, on memoir of Rtings for taking the time to comment. 2d, on memoir of Rtings for being if fact be told classy about it. Right here’s what collaboration might perchance well well maintain to aloof survey admire. Fewer assumptions, more questions that peep to take hang of. In a YouTube world the achieve personality assaults thinly veiled as “response movies” are so popular, here’s a orderly-gargantuan breath of contemporary air.

Furthermore, I’ve it’s astronomical to perceive that we all collectively maintain the upright read on the green-tint agonize. Rtings is upright, and I’ve written a lot about it. W-OLED panels from LG shows tend to maintain a minute green tint, and QD-OLEDs from Samsung tend to maintain a more magenta or pink-ish tint. In most conditions it is a distinction you easiest belief in facet by facet comparisons the achieve you maintain gotten a level of reference. Furthermore, there are ranges of severity to this. It sounds admire the unit Rtings got was once on the stronger facet, while mine was once on the weaker facet.

And now we all know more than we did sooner than, and we are able to all assemble better decisions. I love it. Thanks again to Rtings for taking the time. And here’s to more collaboration in due course!


Panasonic’s return to the U.S. market

Panasonic W95 Series
Panasonic W95 Series Panasonic

Gree7964 wrote: May perchance perchance you overview the unusual Panasonic W95 Series Mini LED TV quickly? I if fact be told had been a Panasonic fan for skilled video merchandise, so I’m to request how their most modern person TV is compared to the diversified high brands you continuously overview. And Johnnyice428 wrote: I was once going to strengthen to LG’s 65-drag G4. However with the announcement of Panasonic’s return to the U.S. market I are looking out for to aid for a overview of the U.S. open. Will you be reviewing the flagship model of the three being launched?

First things first: Nobody is snubbing Panasonic here. Had I been in a region to assemble an event held in California just a few weeks succor, I might perchance well need gotten the TVs two weeks earlier. Unfortunately, I might perchance well also no longer aid. Right wasn’t within the cards, I’m scared.

2d, I haven’t published a video spherical Panasonic’s return no longer because I don’t have it is a gargantuan deal, however because we now maintain got a lengthy line of televisions that are going to be reviewed. In diversified phrases, I if fact be told must prioritize. And while I am stoked about Panasonic’s return, I needed to aid to talk about it till it match — which is upright now.

I if fact be told maintain two of these unusual Panasonic TVs on the procedure. I’m getting the Z95A OLED and the W95A mini-LED. Panasonic coming succor is orderly spirited. I’ve been longing for in at the unusual time and age for years. And now that it’s within the ruin here, I’m roughly geeking out.






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